Music Marketing 2

 After weeks of hard work, our music marketing project is done!!! From group calls in the middle of the night to shooting a music video in 5 hours, this project has been a tiring but rewarding process. Throughout I've learned so much from my class and amazing group members. Here's a recap of all of our hard work summarized in just 40 seconds!

Music Marketing 1

 In my Aice media class, our latest assignment was to build a marketing campaign for an upcoming music artist/band. The purpose of the campaign was to introduce our artist to the general public. The project is split into 3 parts:

1. Choose a song for our artist's first single. 

2. Create a distribution/marketing campaign

3. Create a storyboard and music video for the chosen song.

To plan this large project we decided to initially all research together to come up with the artist and then split up when it came to the campaign and the storyboard.

My groups assigned genre for the project was Alternative. From our options we decided to settle on the song "The Man" by the band, "The Killers." We chose this option as we thought the instrumentals were groovy and dreamy, and it inspired us artistically.

For the distribution and marketing campaign, we first needed to create our artist. After doing research on the alternative genre, we learned that it has a big scene in New York. Thus, we had our artist born and raised in New York State. We also learned that alternative music is big in the United Kingdom, so our artist's parents are immigrants from England, and to take it a step further they are music teachers. 

When creating our artist, we decided on a 23-year-old male named "Ace Dmitri." His brand is somewhere along the lines of "Cool, fashionable guy you see across the street and are immediately entranced with." He is heavily inspired by vintage fashion/music, specifically the 70's and 80's. We decided to do this as it meant our artist could be marketable to a wide range of ages.

After researching popular colors in 70's media we decided that his color palate for his style, social media, and upcoming albums should be warm tones and colors, specifically, orange, purple, red, yellow, and warm green.

Another part of his brand identity is that he is a witty sarcastic individual who always speaks his mind. We wanted to make him as authentic as possible, as a way to connect with audiences. However, to prevent possible scandal/controversy his social media is monitored by his label.

When researching possible social media use, we learned that many upcoming artists use TikTok to promote their music by attempting to start trends, so we wanted Ace to do that. By looking at popular artist TikTok accounts we noticed that they all seemed more personal than on other social media platforms, so we decided to also utilize a more personal and authentic approach to Ace's Tiktok. However, we decided to take a different approach for Instagram. We decided on a highly stylized account with a clear color scheme and theme. 

Regarding a website, by looking at other upcoming music artist's websites we saw multiple common factors, an about me section, social media links, merch, and music links. For Ace Demitri we plan to have all of these things as well. His about me section will be short and mysterious, making him more intriguing to audiences, urging viewers to keep following his work.

For distribution Ace Dimitri will have Disks sold at cafes, websites, Spotify store, Indie record stores. Embraces physical music remnant of listening to music in the 70s. However, all of his music will also be available on music streaming services, as it will make him available to a wider audience.

After we did all this research our group started brainstorming and finalizing music video ideas, but more on that next week! :)

-Aneesa M. Bajaj