Media text: World of Tomorrow (short film)
Social media tool: Instagram
Description of types of posts: World of tomorrow itself does not have any social media, but it's director Don Hertzfeld, has an account. Hertzfeld posts a variety of content including stills of his projects, personal images, and awards he has won.
Description of how branding is developed (or not): The branding of this account accurately develops the creators personal brand, but doesn't spend much time on the film itself. I will be posting specifically to market the film.
Analysis of how you will use this to develop your own social media presence: I like the more casual approach to social media this creator takes, however I will have a more cohesive and professional social media to promote my short film.
Media text: The Carrot (short film)
Social media tool: Instagram
Description of types of posts:The production company for "The Carrot" has a professional instagram. They have posts such as clips of the films, meet the director posts, and stills from the short films.
Description of how branding is developed (or not): The branding isn't super clear, the posts aren't all cohesive or their isn't some overarching theme within the instagram. .
Analysis of how you will use this to develop your own social media presence: They do "meet the filmmaker" posts which I really want to do for mine. Additionally, I think this showed me how to not make my feed look. I want mine to be more aesthetic and cohesive.
Media text: Don't be Shy (short film)
Social media tool: instagram
Description of types of posts: "Don't be shy" doesn't have a specific instagram or social media for itself, so this analysis is on the production companies instagram. Short frame film is very cohesive, they have one type of main posts, which are clips from each short film. However I loved the covers of the reels, as they all were done similarly, looked great on the insta, and kept the brand of wave length going.
Description of how branding is developed (or not): Branding is developed by having a set color, and font to use for posts, showing cohesion. Additionally, since every post is the same idea, audiences will see the reels and automatically think of this account.
Analysis of how you will use this to develop your own social media presence: I like the top 3 posts to introduce our short film in a creative way, and the visual aspects of the account of a whole. I will probably do similar things with my social media, like the matching profile, highlights, etc.
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